Data-driven growth, now open-sourced*

Hello and welcome!
I'm Nadya. After a decade of scaling revenue at global brands, I’m now building SaaS products with my husband and writing about our journey.
Currently, we’re working on:
🔸 Roadmappy — simple and affordable tool for creating product roadmaps
🔸 Clarismic — product feedback intelligence platform
If you’re interested in product-building, data-driven growth, and entrepreneurship, stick around. I’m sharing everything — from strategy deep dives to behind-the-scenes progress updates.
❗️Important note: My site has no ads, no affiliate links, no sponsored posts, and no paywall. It’s a space for self-expression, where I document our family startup journey and share what I’ve learned — as a way to contribute to society.

📌 Featured Reads

Good Strategy / Bad Strategy: Learnings from a Strategy Guru →
How to craft an effective strategy? The best answer is provided in Richard Rumelt's book 'Good Strategy / Bad Strategy'. This article explores Rumelt's core concepts and offers a few thoughts on his ideas and the book as a whole.

How to Select Features for Your Machine Learning Model? →
Feature selection distinguishes the best data scientists from the others. Get techniques and tips for choosing the best features effectively.