Data-driven growth, now open-sourced*
Hello and welcome!
I'm Nadya. After a decade of scaling revenue and profitability at global brands, I’m now building SaaS products with my partner and sharing our journey on X and Bluesky.
On this site, I write about whatever I’m curious to learn or explore — from strategy and pricing to data analysis and data science. I share my go-to guides, frameworks collections, tool reviews, and analytical deep-dives — all based on credible, primary sources, and my experience.
Learn more about me and what I'm working on >>
❗️Important note: This site is FREE from ads, affiliate links, sponsored posts, and paywalls. It’s a space for self-expression, where I share what I’ve learned — in case it’s helpful to someone else — as a small way to contribute to a better word.
📌 Featured Reads
Good Strategy / Bad Strategy: Learnings from a Strategy Guru →
How to craft an effective strategy? The best answer is provided in Richard Rumelt's book 'Good Strategy / Bad Strategy'. This article explores Rumelt's core concepts and offers a few thoughts on his ideas and the book as a whole.
How to Select Features for Your Machine Learning Model? →
Feature selection distinguishes the best data scientists from the others. Get techniques and tips for choosing the best features effectively.