About me

For over a decade, I worked at the intersection of finance, marketing, sales, and data analysis, helping global brands like Pepsi, Lay’s, and Coca-Cola make smarter, more profitable decisions. As a revenue manager, I built strategies and models that optimised pricing, streamlined financial forecasting, and uncovered growth opportunities hidden in complex datasets.

But while working with data to drive corporate success was rewarding, I started to feel the itch to build something of my own, being free from corporate bureaucracy and politics. So, I left the corporate world, and began actively learning programming, data engineering, and data science to better equip myself for a next chapter.

Now, I’m applying my experience to building SaaS products from the ground up together with my partner. Currently, we’re working on:

🔸 Roadmappy — simple and affordable tool for creating product roadmaps
🔸 Clarismic — product feedback intelligence platform

But instead of working behind closed doors, we’re building in public. I’m sharing our journey — the wins, the challenges, and the lessons learned along the way — on X and Bluesky.

On this site, I share everything from strategy and pricing to data analysis and data science — including go-to guides, curated frameworks, tool reviews, and analytical deep-dives. It’s all grounded in credible sources and shaped by my own experience.

If you're into product building, data-driven growth, and entrepreneurship in the AI era, stick around!