About

For more than a decade, I worked across finance, marketing, sales and data, helping global consumer brands make better commercial decisions. As a revenue manager, I built pricing strategies and financial models, and spent a lot of my time finding growth opportunities buried in messy data.

I enjoyed the work, but I wanted to build something of my own, without the layers of corporate process. So I left and took the time to properly learn programming, data engineering and data science.

Today my partner and I build SaaS products from scratch, bootstrapped and independent. Right now, that's:

• Roadmappy: customer intelligence and roadmapping for product and go-to-market teams
• JammyJar: one workspace for generating images with the best AI models
• LimeGhost: an AI content workspace where you stay the editor-in-chief
• Marmiq: an AI guide to doing business in the Swiss market

Here I write about what I'm learning and working on, from pricing and strategy to data, marketing and whatever comes next. What stays the same is how I write: I start from primary sources, facts and real numbers, then add my own experience.