Data-driven growth, now open-sourced*

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Hi, I'm Nadya.

I spent over a decade growing revenue and profitability at global consumer brands. Now I build bootstrapped SaaS products with my partner and share how it's going on X and Bluesky.

Here I write about what I'm learning and working on, from pricing and strategy to data, marketing and whatever comes next. Every article starts with primary sources and real numbers, then adds what I've seen in practice.

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🧡 No ads, affiliate links, sponsored posts or paywalls. I write to share what I've learned, in case it helps someone else.

Products I've built

Alongside writing, I build products. I'm a co-founder of all four — I lead the design and the marketing, my partner leads the engineering.

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